The Super Cool

Happy Thursday from sunny Melbourne! At the weekend I went to check out a nomadic shop that goes by the name, The Super Cool and I can confirm that it was, indeed, very cool. Run by Aussie duo Noonie and Kate, The Super Cool is ‘a mobile emporium that goes to the people with an eclectic mix of everyday objects from around the globe.’ Currently touting their wares in various locations around Australia, they sell a fabulous array of home decor, magazines and quirky gifts by both local and international artists. I could have spent hours hunting through everything on display. The best thing is that they offered such cool, quality products at really affordable prices and they support small businesses too. Great concept, awesome products. Well done The Super Cool.

I was also pretty excited by their branding, created by Studio Alto. It perfectly reflects the unique and individual things that they sell and the hand drawn logo gives a human feel to their products. From Studio Alto “Our visual concept for TSC was built around the carefully curated curios in their unique pop-up stores – ‘the unearthed gems, the super-special, the things you fall in love with’. To reflect these sentiments, we crafted a hand-made logotype and series of signets to be scribbled, stamped, stenciled and stuck on their goodies.”

And for those of you who won’t be able to see The Super Cool in person, they have an awesome online shop selling gifts, stationery, prints and much more.

5 Responses to The Super Cool

  1. Pingback: The Super Cool | Alison Owen Design

  2. Lord Coconut says:

    Great recognition for a great pop-up store.

  3. Gabriela says:

    Yay-ness for this super cool shop!

  4. Pingback: July Update of Press Features for TheSuperCool -

  5. Pingback: July Update of Press Features for TheSuperCool |

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